Mixed Reality Scandinavia

Dear guests, we are back!

Save the date September 5th - 6th 2023 in Ystad!

Our well known Scandinavian conference on fiction tourism, annually arranged in Ystad and Malmö in  Sweden as well as at pop up venues in London UK since 2009 has been groundbreaking since the start.

Ystad Municipality and Film i Skåne together with different co partners invite you to Mixed Reality Scandinavia – an annual conference with good examples on strategies and efforts where literature, film and other fiction create product and destination development.
Our aim is to share the best practice available in the field of fiction tourism and destination development, invite the most skilled speakers to the conference, focus on areas like new technology and to change local and regional policies.